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FOCUS LIGHTING INC.
ARCHITECTURAL
LIGHTING DESIGN
221 West 116th Street
New York, NY 10026
Tel 212-865-1565
Fax 212-865-4217
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Type

Retail

Location

NYC

Lighting Designers

Focus Lighting

New Concepts in Retail Lighting

Focus recently developed several new concepts for retail lighting design. The projections shown in the attached video were part of a presentation called The Power of Light given by Paul Gregory. The presentation centered around creativity and innovation in lighting and was delivered to several brand managers, executives, and CEOs as part of a private symposium on retail design.  

Focus used a video projector to make the mannequins change color, transform, and come to life.  All of the content shown in the attached youtube video was created with a single projector on site; no effects other than crossfades were added.