Saks Fifth Ave. Snowflake Spectacle

Focus Lighting collaborated with American Christmas Decorations to create an annual spectacle at Saks Fifth Avenue that has become one of midtown Manhattans most visited holiday destinations.

Snowflakes made of over 70,000 LEDs adorn the facade of the building. The illuminated snowflakes are synchronized to an upbeat rendition of “Carol of the Bells”. The light show which plays every 15 minutes features over 450 cues in 90 seconds. The final result is a show that aims to give viewers the quality and excitement of Broadway in the middle of Fifth Avenue.